Coastal Crush Lager
In this project, my role was to create a robust company and conducting in-depth research on competitor companies. Additionally, I undertook the task of crafting a captivating logo tailored to our target audience. This involved a multi-step process, from initial sketches to executing digital designs, ending in the delivery of the final product.
Thumbnails
I conducted comprehensive research on companies competing in my industry and formulated a cohesive theme and direction for the design, aligning it with my vision.
Digital Rough Drafts
For this design, I strategically selected a direction aimed at enticing the audience to reach for our beverage on a scorching summer day. Employing vibrant hues and a serene typography, I managed to capture attention while maintaining a soothing appeal.
Final Design
After meticulous design adjustments and font refinements, we've arrived at the ultimate rendition of our design. I aimed to infuse every possible detail into this iteration, pushing the boundaries to evoke a genuine coastal summer experience. In addition to this redesign, I've also crafted engaging social media posts and a captivating t-shirt graphic.
Social Media
Presented here are two dynamic social media posts crafted to promote both the original flavor of the lager and an exciting new Lime variant.
Graphic Clothing
This design serves a dual purpose: promoting the brand while showcasing the signature tagline of Coastal Crush Lager, 'Ride the wave of flavor with Coastal Crush Lager.
